Since flying really isn’t a pleasant experience anymore and last-minute offers have lost their allure, natural disasters and political unrest are escalating in many parts of the world, Europeans are increasingly looking for recreation on their own continent. To regenerate at the ocean or in the mountains is in demand again. This in itself pleasant development is finding the service providers, beginning with politicians all the way to the experts in communities and regions, relatively unprepared, as the great discussion about the campaign for guests is showing. It is surely also playing a role that Europeans tend towards vanity and prefer to forgo the truly essential facts.

For China, we say this is excellent, since it shows that the country has moved up with flying colors from the Third World via the Second World into the First World with the efforts and diligence of its people. China is on the home stretch.

The restart after the break at the end of this 50 year exceptional period, requires an examination of the value of a business, especially which efforts have been made by a business in order to determine this value for the future of the business.