The restart after the break at the end of this 50 year exceptional period, requires an examination of the value of a business, especially which efforts have been made by a business in order to determine this value for the future of the business.

Nowadays, thinking and acting hierarchically are anachronisms which cost a company a lot of money. How many good ideas can still make their way through the “authorities”? How high are the friction losses, how much motivation has been stalled, how much of value has been lost, if ideas are bent in shape and adjusted, by the time they finally arrive at the person making the final decision.

We are often asked this question. The twelve cardinal principles of designers developed by us form the basis of our work in our workshops and with designers.